Today I added an AdSense-enhanced Google search to my drawing and clip art site, and within an hour of it going live I'd made 23 cents from it. Woo hoo!
Now you may say "23 cents, big fat hairy deal. What can you buy with 23 cents?" That's the wrong way to think about it. It's like the song "Seven-And-A-Half Cents" from the musical "The Pajama Game". As it's been difficult to find the lyrics online, I'm going from memory here...
Seven-and-a-half cents isn't really a heck of a lot.
Seven-and-a-half cents doesn't mean a thing.
But give it to me every hour, forty hours of every week,
Soon enough you'll see that I am living like a king.
Your site isn't earning that amount just once. It's earning it 24/7/365. And with 8,760 hours in a year, that means an 11.5 cent increase in your hourly earnings translates to more than $1,000 over the next 365 days. You want to make an extra $1,000 in the next year, figure out a way to bump up your web site's earnings by just eleven and one-half cents an hour.
Think of it this way. On January 1 you start at zero. But each week you say "how can I make my web site earn a quarter an hour more this week than it did last week?" On December 31, you're making almost $2200 a week.
So that 23 cents may seem like diddly now, but if I'm shooting to make $100,000 a year by this time next year... I can take the rest of the week off. 
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