If you talk to a lot of SEO people, they'll tell you that the Google Page Rank is pretty much meaningless and is not something you should pay attention to. Still, people pay attention to page rank.
For some, page rank is a form of validation. The higher your page rank, the better a job you're doing. For others, it can actually be a component of their income stream, whether they're "selling links" or using it to qualify for some of the richer offers via services like PayPerPost (which I tried and ended up removing from this site... more on that another day).
But the reason the experts say to ignore page rank is that it quickly goes out of date. While Google's internal page rank is regularly updates (and isn't an integer, but a float), the page rank you see via the Google tool bar and various page rank checking sites is updated on average about 4 times a year.
The page rank you're seeing for this site is over 80 days old, last updated January 25th. The publicly visible page rank is the page rank Google displays through the Google tool bar. And Google changes those numbers in big "exports" that happen over a few days every few months. In the last couple of years, Google has had gaps between exports as long as 4 months and as short as 2 weeks.
So, with the last export occurring on January 25th, my page rank doesn't reflect all the items that influence page rank that have accrued since that date. Now, it's entirely possible it will remain right where it is, but it could also move.
And while I don't put that much value on it economically, especially since I abandoned my brief flirtation with PayPerPost, page rank is sort of validating, so I'd like to see where a couple of my newer sites sit just to tell me how well I've been doing. And I should know soon.
A Page Rank Update Is Imminent
While Google has gone as long as 122 days between exports, they average about 90 days and generally don't go more than 111. So with the last export happening 81 days ago, another one can most likely be expected within the next 30 days. As the last four have occurred on Thurdsdays, it could be as soon as sometime this week.
So keep your eyes on your page rank (via whatever methods you choose). If it's going to change, you'll see that change within the next few weeks (or sooner).
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