Trying "Tracer"
Posted by Greg Bulmash in Online Marketing And SEO, Technology & Life, tags: tracer, webmaster toolsI've been using Twitter for a few weeks now. Following a few friends and a few favorite artists has been fun, but one useful follow was Step Forth Web Marketing (suggested by my good friend, web diva Cathie Walker). They try to limit their tweets mostly to useful links about web design, site building, and marketing/SEO.
On Wednesday, they twittered: "Pretty darn cool software for anyone wanting to ensure credit is given to your content that is copied http://tcr1.tynt.com/." I went over to the site and discovered the beta version of a funky little javascript tool called Tracer. I just got approved for the beta and installed it here on Brainhandles.
I'll quote their technical FAQ here...
Q. What user actions does Tracer measure?
A. Tracer is designed to measure user engagement in a completely new way. Currently, Tracer measures when a user:
1. Copies text
2. Copies an image
3. Highlights content while readingRead more: "FAQ - Technical topics « Tynt Blog" - http://blog.tynt.com/?page_id=130#ixzz09f8QfCOp
Notice that "Read More" line at the bottom of the quote. That wasn't on the page. That was added by the Tracer script when I highlighted and copied if from their FAQ. Now, in general, it's really very easy for someone to just delete that line when they paste your content to something, but it also sort of acts as a reminder that they should credit the source and gives them a direct link for doing it.
Overall, though, I'm really interested to see what kind of stats they generate and how those stats break down. Understanding what bits are being highlighted and/or copied on my pages is an interesting insight as to how people are engaging with my content. Are all the highlight/copy actions going to be the bits of PHP code I post occasionally, or am I going to be finding people copying favorite quotes from the novel I've been publishing here?
If you've got a blog and you host it yourself (installing their code in the footer.php file within WordPress was a buh-reeze), you might want to consider signing up for their beta and trying it for yourself.



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