So, I was checking my FeedBurner stats tonight. According to them between April 1 through April 7, this is a sampling of the kind of clickthrough back to my site I got from the 100 or so people they tell me are subscribed to my site.

Wow, that's awesome. Don't know how it is that an average of 96 subscribers clicked a single link 651 times, but God bless them. And you'd think that number would be reflected in my Google Analytics stats, but Chapter 35 isn't even in the top 5. Google Analytics says it got hit 166 times in that same period, and of that, only 101 came from outside sources (the other 65 coming from other pages on my site).

Now, Google Analytics is JavaScript based and wouldn't count people with JavaScript turned off or a JavaScript defeater turned on, but logfiles don't rely on JavaScript. They also require a good stats program to be able to pick and choose date ranges, but according to AWStats, up until around 9 p.m on the 8th, total traffic to Chapter 35 for the month was 221 pageviews.

So, FeedBurner, either a LOT of those clicks never reached my site, or you're overstating clicks by a factor of at least 6x, maybe more like 10x. I've always thought Feedburner's numbers were a little erratic, but this is ridiculous. WTF Feedburner?

This entry was posted on Thursday, April 9th, 2009 at 3:04 am and is filed under Online Marketing And SEO. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.